I created this as a brand concept for a fake clothing brand, Muerte Apparel.
I edited the photographs in Photoshop. The shopping bag design features clear handles. The brand's tag resembles x-ray film. The "Muerte Apparel" punch label is applied by hand at the bottom; it gives the tag texture and a more personal touch.
The skull is from a free stock photo on stock.xchng: Stock photo: Bone Texture 1
The bone is from a free stock photo on StockVault: Pile of bones and skulls
The x-ray for the tag is from a free stock photo: X-Ray Film - Image courtesy of zirconicusso / FreeDigitalPhotos.net